What Kinds of Business Promotional Products Work Best
Every business wants to stay in the minds of their customers once they walk out the door. In order to do this, you will need to give away some business promotional products that they will use during the course of their day that will enable you to not only stay fresh in their mind, but also to give you some free advertising when they use the products.
One of the most popular business promotional products that you will see given away is a logo pen. Everyone needs to write and if they are going to write, why not have them do it with something that has your logo on it. You never know when they are going to pull out their pen just as the thought crosses their mind that they need what you are selling. By providing your customer with a pen, you are never out of sight or out of mind.
Another very popular item is the infamous refrigerator magnet. You can giggle all you want, but everyone has something that they are hanging on their fridge. It could be a train schedule, a report card for one of the kids or just a grocery list. Whatever it is, something has to be holding it up, so why not a magnet that reminds them of your services.
If you are looking for something a little more “everyday”, you can give away baseball caps. Whether they wear it or give it to the kids really doesn’t matter, the important thing is that your logo is once again being plastered all over the place.
Now in addition to these little trinkets, you can also have giveaways that mean a little more to the customer. While the swag is great for the one time customer, people that use your business on a regular basis will want something a little more. This is where you bring out the big guns and implement a customer appreciation program that will set you apart from everyone else.
Regardless of what you do for a living, the one thing that everyone looks forward to is vacation. Now with times being what they are, a vacation to a specific travel resort is not something that everyone can afford. That being the case, why not use something like travel vouchers as a promotional giveaway for your customers.
This is not something that you would give away like the swag, but offering a voucher every quarter is something that just about every business can afford to do. You can get a 4 day trip for two for less than $500 on a travel voucher. This is the same trip that would cost someone well over $1,000 to do on their own.
You can imagine how far promotional items like this will go in creating loyalty with your customers. While everyone else is giving away baseball caps and key chains, you are giving away a weekend in the Bahamas. It doesn’t even seem fair! |